eldukerman 212
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January 2019
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Runit
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October 2019
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Futura suing North Face, by Runit on Jan 14, 2021 8:56:16 GMT 1, Good. Appalling. Such a shit brand. Laughable that someone actually signs off on this.
Good. Appalling. Such a shit brand. Laughable that someone actually signs off on this.
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cmc
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July 2013
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Futura suing North Face, by cmc on Jan 14, 2021 11:34:58 GMT 1, I find this whole episode confusing. Why would a popular brand like North Face copy something (or attempt to make something look like an existing artists work in the hope it would give them cred when it would obviously cause a big issue) They have no need or reason, another colab would have been easy surely? apparently they did one many years ago.
The only explanation I can think of is some kind oversight or accident? marketing ploy? bemusing to say the least.
I find this whole episode confusing. Why would a popular brand like North Face copy something (or attempt to make something look like an existing artists work in the hope it would give them cred when it would obviously cause a big issue) They have no need or reason, another colab would have been easy surely? apparently they did one many years ago.
The only explanation I can think of is some kind oversight or accident? marketing ploy? bemusing to say the least.
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Matt
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September 2014
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Futura suing North Face, by Matt on Jan 14, 2021 12:01:24 GMT 1, seems a bit tenuous...
Suing only on the basis they used 3D concentric circles and the word "future" ?
Easy to show this design predates his art, and he doesn't own the word "future"
seems a bit tenuous...
Suing only on the basis they used 3D concentric circles and the word "future" ?
Easy to show this design predates his art, and he doesn't own the word "future"
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puritog
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August 2015
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Futura suing North Face, by puritog on Jan 14, 2021 13:25:01 GMT 1, I don't know what to think. Futura has not invented the atom. If you put "atom" in google images there are plenty of similar designs. However relating the atom and a variation of the word "future" does hint that it was copied, since it has no obvious relation. Will be interesting to see what happens.
I don't know what to think. Futura has not invented the atom. If you put "atom" in google images there are plenty of similar designs. However relating the atom and a variation of the word "future" does hint that it was copied, since it has no obvious relation. Will be interesting to see what happens.
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Terry Fuckwitt
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October 2019
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Futura suing North Face, by Terry Fuckwitt on Jan 14, 2021 13:47:54 GMT 1, I think Noth Face using a freestyle hand drawn atom as opposed to a technical drawn version is the biggest issue here. That, alongside the word 'future' seems far too similar imo.
I think Noth Face using a freestyle hand drawn atom as opposed to a technical drawn version is the biggest issue here. That, alongside the word 'future' seems far too similar imo.
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robo
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November 2006
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Futura suing North Face, by robo on Jan 14, 2021 14:50:42 GMT 1, Is it just the logo in the article? Or are there other designs not shown?
If itโs just the logo Iโd say this is a cash grab by Futura...
Is it just the logo in the article? Or are there other designs not shown?
If itโs just the logo Iโd say this is a cash grab by Futura...
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Deleted
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January 1970
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Futura suing North Face, by Deleted on Jan 14, 2021 15:00:08 GMT 1, I can't say that either the logo or the name would make me think of Futura and I'm a fan of his work...
I can't say that either the logo or the name would make me think of Futura and I'm a fan of his work...
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soupy
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April 2014
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Futura suing North Face, by soupy on Jan 14, 2021 15:03:26 GMT 1, first off..... futura invented the atom, 3D concentric circles, and the future .... sooo....
first off..... futura invented the atom, 3D concentric circles, and the future .... sooo....
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soupy
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April 2014
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Futura suing North Face, by soupy on Jan 14, 2021 17:08:43 GMT 1,
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Futura suing North Face, by Happy Shopper on Jan 14, 2021 17:13:54 GMT 1, Separately they couldn't be linked just to Futura, but put the name and Atom symbol together and it's a bit too close to his art, IMO. I think they knew what they were doing.
Separately they couldn't be linked just to Futura, but put the name and Atom symbol together and it's a bit too close to his art, IMO. I think they knew what they were doing.
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Deleted
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January 1970
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Futura suing North Face, by Deleted on Jan 14, 2021 17:18:52 GMT 1, Separately they couldn't be linked just to Futura, but put the name and Atom symbol together and it's a bit too close to his art, IMO. I think they knew what they were doing. Really?
Separately they couldn't be linked just to Futura, but put the name and Atom symbol together and it's a bit too close to his art, IMO. I think they knew what they were doing. Really?
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Matt
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September 2014
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Futura suing North Face, by Matt on Jan 14, 2021 17:58:35 GMT 1, first off..... futura invented the atom, 3D concentric circles, and the future .... sooo....
Lesser known fact : he also invented sarcasm and second degree humour
first off..... futura invented the atom, 3D concentric circles, and the future .... sooo.... Lesser known fact : he also invented sarcasm and second degree humour
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Futura suing North Face, by Happy Shopper on Jan 14, 2021 18:03:31 GMT 1, I can't say that either the logo or the name would make me think of Futura and I'm a fan of his work... Really?
I can't say that either the logo or the name would make me think of Futura and I'm a fan of his work... Really?
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Deleted
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January 1970
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Futura suing North Face, by Deleted on Jan 14, 2021 18:13:32 GMT 1, I can't say that either the logo or the name would make me think of Futura and I'm a fan of his work... Really? Ha ha yes, definitely (to both statements)
I can't say that either the logo or the name would make me think of Futura and I'm a fan of his work... Really? Ha ha yes, definitely (to both statements)
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Futura suing North Face, by Happy Shopper on Jan 14, 2021 18:16:29 GMT 1, Really? Ha ha yes, definitely (to both statements) The word "Future" and those circles don't in any way remind you of Futura?
Really? Ha ha yes, definitely (to both statements) The word "Future" and those circles don't in any way remind you of Futura?
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thrash822
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September 2017
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Futura suing North Face, by thrash822 on Jan 14, 2021 18:31:00 GMT 1, I can see this going either way, but if the press continues, I can see North Face wanting to settle this before it gets any further. Just based on the possibility of it tarnishing their name in the art community, which a fashion forward brand would want to try to avoid, after seeing how wrong it can go like with H&M which was a much more obvious rip and got way more press. But time will tell...
**Michael Jackson eating popcorn gif**
I can see this going either way, but if the press continues, I can see North Face wanting to settle this before it gets any further. Just based on the possibility of it tarnishing their name in the art community, which a fashion forward brand would want to try to avoid, after seeing how wrong it can go like with H&M which was a much more obvious rip and got way more press. But time will tell...
**Michael Jackson eating popcorn gif**
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Runit
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October 2019
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Futura suing North Face, by Runit on Jan 14, 2021 18:34:10 GMT 1, Clearly a rip off. Futura isnโt a money grabbing chancer. Heโs rightfully looking to protect his IP. Good on him for standing his ground against a mega brand too lazy and cynical to come up with something original while looking to cash in on a trending hype train.
Stick to the shitty Supreme colabs.
Clearly a rip off. Futura isnโt a money grabbing chancer. Heโs rightfully looking to protect his IP. Good on him for standing his ground against a mega brand too lazy and cynical to come up with something original while looking to cash in on a trending hype train.
Stick to the shitty Supreme colabs.
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Morfx
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May 2013
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Futura suing North Face, by Morfx on Jan 14, 2021 19:12:11 GMT 1, first off..... futura invented the atom, 3D concentric circles, and the future .... sooo.... Lesser known fact : he also invented sarcasm and second degree humour
first off..... futura invented the atom, 3D concentric circles, and the future .... sooo.... Lesser known fact : he also invented sarcasm and second degree humour
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dani
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March 2017
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Futura suing North Face, by dani on Jan 14, 2021 19:54:25 GMT 1, In order to successfully claim copyright infringement, Futura would need to show not just that the logo is similar to his design, but that it was derived from his design. Unless there is evidence of North Face's artist being very familiar with Futura's work, I think the logo is generic enough that it can't be assumed up front that it wasn't independently designed. Just Google "squiggly circles." It's not that special.
And Futura definitely can't trademark the word Future. He could trademark the atom "logo" if it were recognizable enough, but I'm pretty sure it's not. Especially when North Face is operating in an entirely different market.
In order to successfully claim copyright infringement, Futura would need to show not just that the logo is similar to his design, but that it was derived from his design. Unless there is evidence of North Face's artist being very familiar with Futura's work, I think the logo is generic enough that it can't be assumed up front that it wasn't independently designed. Just Google "squiggly circles." It's not that special.
And Futura definitely can't trademark the word Future. He could trademark the atom "logo" if it were recognizable enough, but I'm pretty sure it's not. Especially when North Face is operating in an entirely different market.
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Riotcops
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June 2018
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Futura suing North Face, by Riotcops on Jan 14, 2021 20:40:04 GMT 1, They reference a "line of outwear"? I was expecting to see his signature style printed all over. But the lockup referenced is a bit of a reach imo. Plus you only have to alter an original design by 25% to be considered unique in the eyes of the law. Hence why all those venders can use trademarked logos on their witty gag gift t-shirts.
They reference a "line of outwear"? I was expecting to see his signature style printed all over. But the lockup referenced is a bit of a reach imo. Plus you only have to alter an original design by 25% to be considered unique in the eyes of the law. Hence why all those venders can use trademarked logos on their witty gag gift t-shirts.
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dani
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March 2017
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Futura suing North Face, by dani on Jan 14, 2021 21:04:46 GMT 1, They reference a "line of outwear"? I was expecting to see his signature style printed all over. But the lockup referenced is a bit of a reach imo. Plus you only have to alter an original design by 25% to be considered unique in the eyes of the law. Hence why all those venders can use trademarked logos on their witty gag gift t-shirts. Where did you get that 25% rule from? I don't think it's true. At least not in U.S. copyright/trademark law.
The reason street vendors can use trademarked logos is because it's arguably parody / fair use, but as a practical matter the real reason is Starbucks isn't going to take the time to sue every random guy on Canal Street making a Starf*cks t-shirt. But I guarantee you that if a major coffee shop chain started using a logo that was 75% of the Starbucks logo they would be sued for copyright and trademark infringement.
They reference a "line of outwear"? I was expecting to see his signature style printed all over. But the lockup referenced is a bit of a reach imo. Plus you only have to alter an original design by 25% to be considered unique in the eyes of the law. Hence why all those venders can use trademarked logos on their witty gag gift t-shirts. Where did you get that 25% rule from? I don't think it's true. At least not in U.S. copyright/trademark law. The reason street vendors can use trademarked logos is because it's arguably parody / fair use, but as a practical matter the real reason is Starbucks isn't going to take the time to sue every random guy on Canal Street making a Starf*cks t-shirt. But I guarantee you that if a major coffee shop chain started using a logo that was 75% of the Starbucks logo they would be sued for copyright and trademark infringement.
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Riotcops
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June 2018
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Futura suing North Face, by Riotcops on Jan 14, 2021 21:36:58 GMT 1, They reference a "line of outwear"? I was expecting to see his signature style printed all over. But the lockup referenced is a bit of a reach imo. Plus you only have to alter an original design by 25% to be considered unique in the eyes of the law. Hence why all those venders can use trademarked logos on their witty gag gift t-shirts. Where did you get that 25% rule from? I don't think it's true. At least not in U.S. copyright/trademark law. The reason street vendors can use trademarked logos is because it's arguably parody / fair use, but as a practical matter the real reason is Starbucks isn't going to take the time to sue every random guy on Canal Street making a Starf*cks t-shirt. But I guarantee you that if a major coffee shop chain started using a logo that was 75% of the Starbucks logo they would be sued for copyright and trademark infringement. I work in the creative industry. Its more a rough rule, I think its actually the 30% rule - though its also a bit of a falsehood as we would never actually be taking a copywrite protected work and altering it. I believe the actual laws are pretty vague, it has to change 'enough' from its original form - but that is up to interpretation.
You must not be familiar with Dumb Starbucks! www.theguardian.com/commentisfree/2014/feb/12/dumb-starbucks-trademark-lawyer
Also a slew of other trademark infringement that was dismissed for Starbucks alone. www.darts-ip.com/starbucks-logo-battle/
They reference a "line of outwear"? I was expecting to see his signature style printed all over. But the lockup referenced is a bit of a reach imo. Plus you only have to alter an original design by 25% to be considered unique in the eyes of the law. Hence why all those venders can use trademarked logos on their witty gag gift t-shirts. Where did you get that 25% rule from? I don't think it's true. At least not in U.S. copyright/trademark law. The reason street vendors can use trademarked logos is because it's arguably parody / fair use, but as a practical matter the real reason is Starbucks isn't going to take the time to sue every random guy on Canal Street making a Starf*cks t-shirt. But I guarantee you that if a major coffee shop chain started using a logo that was 75% of the Starbucks logo they would be sued for copyright and trademark infringement. I work in the creative industry. Its more a rough rule, I think its actually the 30% rule - though its also a bit of a falsehood as we would never actually be taking a copywrite protected work and altering it. I believe the actual laws are pretty vague, it has to change 'enough' from its original form - but that is up to interpretation. You must not be familiar with Dumb Starbucks! www.theguardian.com/commentisfree/2014/feb/12/dumb-starbucks-trademark-lawyerAlso a slew of other trademark infringement that was dismissed for Starbucks alone. www.darts-ip.com/starbucks-logo-battle/
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dani
New Member
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March 2017
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Futura suing North Face, by dani on Jan 15, 2021 9:31:16 GMT 1, Where did you get that 25% rule from? I don't think it's true. At least not in U.S. copyright/trademark law. The reason street vendors can use trademarked logos is because it's arguably parody / fair use, but as a practical matter the real reason is Starbucks isn't going to take the time to sue every random guy on Canal Street making a Starf*cks t-shirt. But I guarantee you that if a major coffee shop chain started using a logo that was 75% of the Starbucks logo they would be sued for copyright and trademark infringement. I work in the creative industry. Its more a rough rule, I think its actually the 30% rule - though its also a bit of a falsehood as we would never actually be taking a copywrite protected work and altering it. I believe the actual laws are pretty vague, it has to change 'enough' from its original form - but that is up to interpretation. You must not be familiar with Dumb Starbucks! www.theguardian.com/commentisfree/2014/feb/12/dumb-starbucks-trademark-lawyerAlso a slew of other trademark infringement that was dismissed for Starbucks alone. www.darts-ip.com/starbucks-logo-battle/ I think the first article actually illustrates a couple of my points. It discusses parody and fair use, and also explains that the decision by Starbucks not to sue was largely a pragmatic one. If rather than a parody lasting a few days someone had tried to establish an ongoing, legitimate, profit-driven coffee shop chain called Dumb Starbucks, I guarantee Starbucks would sue and win.
As to those lawsuits in the second link, I'm not familiar with Korean, Japanese, or Indian IP law. The Starpreya logo in particular is fairly egregious and I'm confident would not survive a trademark infringement lawsuit in the U.S.
Where did you get that 25% rule from? I don't think it's true. At least not in U.S. copyright/trademark law. The reason street vendors can use trademarked logos is because it's arguably parody / fair use, but as a practical matter the real reason is Starbucks isn't going to take the time to sue every random guy on Canal Street making a Starf*cks t-shirt. But I guarantee you that if a major coffee shop chain started using a logo that was 75% of the Starbucks logo they would be sued for copyright and trademark infringement. I work in the creative industry. Its more a rough rule, I think its actually the 30% rule - though its also a bit of a falsehood as we would never actually be taking a copywrite protected work and altering it. I believe the actual laws are pretty vague, it has to change 'enough' from its original form - but that is up to interpretation. You must not be familiar with Dumb Starbucks! www.theguardian.com/commentisfree/2014/feb/12/dumb-starbucks-trademark-lawyerAlso a slew of other trademark infringement that was dismissed for Starbucks alone. www.darts-ip.com/starbucks-logo-battle/I think the first article actually illustrates a couple of my points. It discusses parody and fair use, and also explains that the decision by Starbucks not to sue was largely a pragmatic one. If rather than a parody lasting a few days someone had tried to establish an ongoing, legitimate, profit-driven coffee shop chain called Dumb Starbucks, I guarantee Starbucks would sue and win. As to those lawsuits in the second link, I'm not familiar with Korean, Japanese, or Indian IP law. The Starpreya logo in particular is fairly egregious and I'm confident would not survive a trademark infringement lawsuit in the U.S.
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coller
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April 2015
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Futura suing North Face, by coller on Jan 15, 2021 14:37:55 GMT 1, Seems like a stretch to me.
Seems like a stretch to me.
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eldukerman 212
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January 2019
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Futura suing North Face, by eldukerman 212 on Jan 15, 2021 17:05:20 GMT 1, I agree he is never in it for the money and just protecting his IP and the artist community as a whole. Hereโs a little of his side in the NY Post today:
pagesix.com/2021/01/15/graffiti-great-futura-sues-north-face/
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iamzero
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May 2011
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Futura suing North Face, by iamzero on Jan 15, 2021 18:29:30 GMT 1, FutureLight on itโs own shouldnโt be a problem for The North Face. The Atom on itโs own shouldnโt be a problem either? Putting them together is very naive on the designers part as I canโt imagine anyone that high up in a creative industry that wouldnโt at least be aware of Futura.
FutureLight on itโs own shouldnโt be a problem for The North Face. The Atom on itโs own shouldnโt be a problem either? Putting them together is very naive on the designers part as I canโt imagine anyone that high up in a creative industry that wouldnโt at least be aware of Futura.
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eldukerman 212
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Futura suing North Face, by eldukerman 212 on Jan 15, 2021 19:38:01 GMT 1, "Futura has collaborated with the outdoor brand in the past..." So he is happy to make money off the back of North Face when it suits him; but not when he wont make any money.ย How does that tie in with your comment "he is never in it for the money"? ย On a more general note, doesn't everybody rip off everybody else on the urban art scene? ย (think Mickey Mouse, Simpsons, Warner Brothers cartoons, Pink Panther, etc. etc. etc.) ย The list is almost endless.ย
because they worked together in the past doesnt give them the right to use his design in perpetuity. and when he was actually contracted with them, he has creative oversight to use his name/likeleness how he wants. completely different.
"Futura has collaborated with the outdoor brand in the past..." So he is happy to make money off the back of North Face when it suits him; but not when he wont make any money.ย How does that tie in with your comment "he is never in it for the money"? ย On a more general note, doesn't everybody rip off everybody else on the urban art scene? ย (think Mickey Mouse, Simpsons, Warner Brothers cartoons, Pink Panther, etc. etc. etc.) ย The list is almost endless.ย because they worked together in the past doesnt give them the right to use his design in perpetuity. and when he was actually contracted with them, he has creative oversight to use his name/likeleness how he wants. completely different.
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unkle77
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October 2008
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Futura suing North Face, by unkle77 on Jan 16, 2021 0:51:59 GMT 1, their logo certainly made me think of Futura. but knowing his work and seeing the logo, i would assume this has No affiliation as it is not exactly like his signature but that's me. maybe some similarity in that how Mr. Brainwash takes a photo of someone else and filters it a bit and sell it as his own, maybe some inspiration but not a mm x mm copy.
their logo certainly made me think of Futura. but knowing his work and seeing the logo, i would assume this has No affiliation as it is not exactly like his signature but that's me. maybe some similarity in that how Mr. Brainwash takes a photo of someone else and filters it a bit and sell it as his own, maybe some inspiration but not a mm x mm copy.
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Futura suing North Face, by Someones Brain on Jan 16, 2021 1:07:16 GMT 1, There are probably some physics and chemistry nobel prize winners who could sue Futura for the commercial use of their original atom modell? Or the institution that runs the Atomium in Belgium? This is hilarious ... and rather disappointing on Futura's side. And I say that as an admirer of his art and his achievements for the strert art scene.
There are probably some physics and chemistry nobel prize winners who could sue Futura for the commercial use of their original atom modell? Or the institution that runs the Atomium in Belgium? This is hilarious ... and rather disappointing on Futura's side. And I say that as an admirer of his art and his achievements for the strert art scene.
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