[imbue]

Aug 18, 2009 9:47:58 GMT 1 @topper007 said:

Are these up in London yet?

No not yet, I need to make a special trip up.
100 posters, bucket of paste and stickers.

[imbue]

Brighton

[jaimesl]

This is very good.

Based on a clear consumer insight, single minded and very well executed.

Makes me feel really uncomfortable but forces me to address the issue.

Brilliant.


... also love the fact that it's old school.

It's about distributing a message not generating demand for an image which will later translate to £££ for the artist.

Props.

[robinbanks]

Aug 18, 2009 10:56:01 GMT 1 jaimesl said:

This is very good.

Based on a clear consumer insight, single minded and very well executed.

Makes me feel really uncomfortable but forces me to address the issue.

Brilliant.


... also love the fact that it's old school.

It's about distributing a message not generating demand for an image which will later translate to £££ for the artist.

Props.

Sorry, I'm not picking on you or the poster in question - I just want you to explain why you think it is a clear consumer insight? To me that sounds like the artist has interviewed 100 or so drinkers and has evidence that suggests those that drink WKD are much more likely to glass someone in the face after a night out.

I have no evidence whatsoever to back my assumptions up, but I would hazard a guess that it is more about what is inside peoples heads and not their glasses when such offences are committed.

Also - how exactly have you addressed the issue? Have you started a petition in your local community to ban the sale of WKD. Have you started giving talks about alcohol related violence in your local community centre?

You obviously like the poster and that's cool, but they're some pretty bold statements you've come out with.

Personally I think it's ok, but it would be much better imo if it did a little bit more than just pass comment on what is obviously a serious social problem - maybe directing people to a website for help and advice on the dangers of drinking would have been a good start.

[imbue]

Aug 17, 2009 23:47:35 GMT 1 Sacked... said:

Saw the old one at the Banksy show today,stuck on a crowd control railing.

Yeah man, had to do something to pass the time

For anyone else who would like some stickers, PM your address and I will get them sent out.

imbue

[graffalo]

Aug 18, 2009 11:16:42 GMT 1 robinbanks said:

Aug 18, 2009 10:56:01 GMT 1 jaimesl said:

This is very good.

Based on a clear consumer insight, single minded and very well executed.

Makes me feel really uncomfortable but forces me to address the issue.

Brilliant.


... also love the fact that it's old school.

It's about distributing a message not generating demand for an image which will later translate to £££ for the artist.

Props.

Sorry, I'm not picking on you or the poster in question - I just want you to explain why you think it is a clear consumer insight? To me that sounds like the artist has interviewed 100 or so drinkers and has evidence that suggests those that drink WKD are much more likely to glass someone in the face after a night out.

I have no evidence whatsoever to back my assumptions up, but I would hazard a guess that it is more about what is inside peoples heads and not their glasses when such offences are committed.

Also - how exactly have you addressed the issue? Have you started a petition in your local community to ban the sale of WKD. Have you started giving talks about alcohol related violence in your local community centre?

You obviously like the poster and that's cool, but they're some pretty bold statements you've come out with.

Personally I think it's ok, but it would be much better imo if it did a little bit more than just pass comment on what is obviously a serious social problem - maybe directing people to a website for help and advice on the dangers of drinking would have been a good start.

Lighten up dude, he's an artist not the NHS!

Full credit for having a poke at the people who market this crap.

[robinbanks]

I'm light enough thanks graff - just giving my opinion.

It's not as if artists in this "scene" don't already have a history of working with charities is it?

[jaimesl]

Aug 18, 2009 11:16:42 GMT 1 robinbanks said:

Aug 18, 2009 10:56:01 GMT 1 jaimesl said:

This is very good.

Based on a clear consumer insight, single minded and very well executed.

Makes me feel really uncomfortable but forces me to address the issue.

Brilliant.


... also love the fact that it's old school.

It's about distributing a message not generating demand for an image which will later translate to £££ for the artist.

Props.

Sorry, I'm not picking on you or the poster in question - I just want you to explain why you think it is a clear consumer insight? To me that sounds like the artist has interviewed 100 or so drinkers and has evidence that suggests those that drink WKD are much more likely to glass someone in the face after a night out.

I have no evidence whatsoever to back my assumptions up, but I would hazard a guess that it is more about what is inside peoples heads and not their glasses when such offences are committed.

Also - how exactly have you addressed the issue? Have you started a petition in your local community to ban the sale of WKD. Have you started giving talks about alcohol related violence in your local community centre?

You obviously like the poster and that's cool, but they're some pretty bold statements you've come out with.

Personally I think it's ok, but it would be much better imo if it did a little bit more than just pass comment on what is obviously a serious social problem - maybe directing people to a website for help and advice on the dangers of drinking would have been a good start.

Re: Clear consumer insight…

WKD was launched in '96 and is a market leader in the RTD category. It's heartland consumer are 18 - 25yr old males in the North and it’s strong at 5.5% (compared to other premixed alternatives served in 37.5 cl volumes - this includes bottled beer… basically you get more drunk on the same volume).

This coincides with a rise in alcohol related harm, amongst this group over the same period of time (Check out Alcohol Concern for the stats)… This isn’t new thinking, although it’s attribution to the category has caused debate (… see the British Medical Journal).

The net result is that a number of white papers have been published, which are based on the sort of quant and qual research you’ve highlighted, that call for restrictions on the category.

Long story short… I feel comfortable with the insight which led to the proposition (… while you may not agree with it, it’s considered and substantiated).


Re: How I have addressed the issue?

By simply taking some time to think about it, read a little more about it and have an opinion on it.


Cheers

[jaimesl]

Aug 18, 2009 11:34:59 GMT 1 @randys said:

Aug 18, 2009 10:56:01 GMT 1 jaimesl said:

It's about distributing a message not generating demand for an image which will later translate to £££ for the artist.

These were offered up for sale before we even saw one on the streets.

Missed that.

Takes a bit of the gloss off it for me... but still think it's ace.

[robinbanks]

Aug 18, 2009 12:37:12 GMT 1 jaimesl said:

Aug 18, 2009 11:16:42 GMT 1 robinbanks said:

Sorry, I'm not picking on you or the poster in question - I just want you to explain why you think it is a clear consumer insight? To me that sounds like the artist has interviewed 100 or so drinkers and has evidence that suggests those that drink WKD are much more likely to glass someone in the face after a night out.

I have no evidence whatsoever to back my assumptions up, but I would hazard a guess that it is more about what is inside peoples heads and not their glasses when such offences are committed.

Also - how exactly have you addressed the issue? Have you started a petition in your local community to ban the sale of WKD. Have you started giving talks about alcohol related violence in your local community centre?

You obviously like the poster and that's cool, but they're some pretty bold statements you've come out with.

Personally I think it's ok, but it would be much better imo if it did a little bit more than just pass comment on what is obviously a serious social problem - maybe directing people to a website for help and advice on the dangers of drinking would have been a good start.

Re: Clear consumer insight…

WKD was launched in '96 and is a market leader in the RTD category. It's heartland consumer are 18 - 25yr old males in the North and it’s strong at 5.5% (compared to other premixed alternatives served in 37.5 cl volumes - this includes bottled beer… basically you get more drunk on the same volume).

This coincides with a rise in alcohol related harm, amongst this group over the same period of time (Check out Alcohol Concern for the stats)… This isn’t new thinking, although it’s attribution to the category has caused debate (… see the British Medical Journal).

The net result is that a number of white papers have been published, which are based on the sort of quant and qual research you’ve highlighted, that call for restrictions on the category.

Long story short… I feel comfortable with the insight which led to the proposition (… while you may not agree with it, it’s considered and substantiated).


Re: How I have addressed the issue?

By simply taking some time to think about it, read a little more about it and have an opinion on it.


Cheers

Thanks for responding.

That's all really interesting stuff you've written there and does make for a very convincing argument. Except WKD is 5.0% and has been since 2003. That is less alcohol by volume than all wines and spirits and quite a few other premium lagers and comparable to most other RTDs on the market - so I doubt very much that WKD gets you more drunk than anything else, and I also doubt that there are any stats that say WKD is to blame for the rise in alcohol related attacks.

Some very good points you made all the same though. Thanks again.

[jaimesl]

Thanks for responding.

That's all really interesting stuff you've written there and does make for a very convincing argument. Except WKD is 5.0% and has been since 2003. That is less alcohol by volume than all wines and spirits and quite a few other premium lagers and comparable to most other RTDs on the market - so I doubt very much that WKD gets you more drunk than anything else, and I also doubt that there are any stats that say WKD is to blame for the rise in alcohol related attacks.

Some very good points you made all the same though. Thanks again.

I should have been more clear.

WKD is the / a market leader (depends by region) in the RTD category.

RTD's are blamed (arguably partly) for the rise in alcohol related harm.

By proxy... So is WKD.

... and as a result the basis for me saying "based on clear consumer insight".


End of.

[Daniel Silk]

I once worked in a Brewery that made WKD.

Poured away thousands of short filled bottles of this stuff over the years, and you should see the mess it makes of the floor! Stains it all sorts of colours, and eats into the tiles God knows what it does to your insides

[Deleted]

WKD, and similar drinks, are targeted at a certain age group. They arose out of a clear strategy from drinks companies, aimed at 18 - 25's who during the late 1980's were not drinking the old established lagers/beers etc; but were instead getting their kicks from taking ecstacy etc as part of the rave scene. Faced with falling demand, plus changes to their monopolistic power from the earlier Thatcher regime, the brewing companies had to do something; hence the introduction of 'Two Dogs' and Hooch' - alcoholic lemonade.

And combine this with pubs that are no more than warehouses ( no tables, or chairs, plus loud music, which all work to increase the amount drunk ), then it's clear that drinks companies are exploiting people. And out of this increased alcohol consumption comes violence.

It's not an easy subject to get to explain as there are so many factors, but one thing is clear, drinks like WKD are deliberately aimed at younger drinkers.

[topper007]

Aug 18, 2009 12:38:50 GMT 1 jaimesl said:

Aug 18, 2009 11:34:59 GMT 1 @randys said:

These were offered up for sale before we even saw one on the streets.

Missed that.

Takes a bit of the gloss off it for me... but still think it's ace.

Surely only a bit though? The artist can't be expected to be out of pocket and printing these must cost something. Look forward to seeing these up in London.

My only problem is that I know what they're all about which will negate the artist's desired effect which they may otherwise have had. I'll need to test them out on a friend with no prior knowledge to see if the message gets across or just gets mistaken for another WKD ad.

[graffalo]

Yeah, the're only a fiver after all, I suspect he's not getting rich selling them at that price.

[graffalo]

Yeah, the're only a fiver after all, I suspect he's not getting rich selling them at that price.

[graffalo]

That was weird - didn't mean to repeat myself

[retardthebear]

Is it not the point that they are meant to appear as another WKD ad though!?

[neale]

Jul 30, 2009 18:19:09 GMT 1 @graeme501 said:

if you drink enough blue wickeds, it turns your s**t bright green

true story

Thanks for sharing that with us

[topper007]

Aug 18, 2009 20:49:42 GMT 1 retardthebear said:

Is it not the point that they are meant to appear as another WKD ad though!?

Yes but my previous point was : will the (largely) somnabulist population, dulled by advertising and marketing overload these days, be able to tell the difference? It's a small point as I think the paste ups are a graet idea on the whole but the artist asked for views and my view is that the only people who will get it are probably those for whom the message isn't necessary anyway.

[bazzj04]

Thats a fair point topper i think you could well be right , the people it is prehaps aimed at would just see it as a advert, rather than the underlining point.

[imbue]

New project I have been working on, explained on my website: www.imbueUK.com

Subtle and simple, what do you think?

[twist65]

yeah nice simple idea that, works for me. =]

[topper007]

Will people follow the website link to get the point though?

[imbue]

Aug 19, 2009 12:07:54 GMT 1 @topper007 said:

Will people follow the website link to get the point though?

Probably not... Its more of an inside joke. Being so subtle I would expect the stickers to stay in place for a long time.

[topper007]

Fair enough. Any ideas on location yet (without mentioning specific bus stops obviously ;D ;D)?

[retardthebear]

Aug 19, 2009 9:43:00 GMT 1 @topper007 said:

Aug 18, 2009 20:49:42 GMT 1 retardthebear said:

Is it not the point that they are meant to appear as another WKD ad though!?

Yes but my previous point was : will the (largely) somnabulist population, dulled by advertising and marketing overload these days, be able to tell the difference? It's a small point as I think the paste ups are a graet idea on the whole but the artist asked for views and my view is that the only people who will get it are probably those for whom the message isn't necessary anyway.

A good point and probably accurate to boot. However I cant help but feel that may also be the point, thusly, the joke is on them.

[monkeyballs]

To be honest, I've never seen an adshel logo?

[lumbo]

Yeah, me either - doesn't really work for me?

Monkeyballs, is that star getting bigger, or does it just look huge now they've given me a little one?

[Sacked...]

Looking forward to the group show in sept.