[rebilder]

This is a preview of a project called Maximum Fou which launches September 23 during Paris Fashion Week.
These scarves are top quality, made in Italy by the same people that produce scarves for major Italian fashion houses. There is a large 180x140cm cashmere and silk scarf for men by Askew One, plus two silk scarf designs by Herakut. If you like wearing art, you might find this interesting.

PDF of scarves can be downloaded here

www.dropbox.com/s/2xly5rs375d1a0z/MAXIMUMFOU_PRELAUNCH.pdf?dl=0

Just covered in Graffiti Art Magazine.

[rebilder]

Jun 19, 2019 21:48:44 GMT 1 Atom Gallery said:

Its what street art is all about

It's kinda like graffiti painted on a canvas and hanging it in a gallery...

[rebilder]

Jun 19, 2019 23:03:15 GMT 1 Atom Gallery said:

Not really, hanging versions of what has been put on the street in a gallery may be commercial but it is celebrating the art, this is turning it into fashion. It is no longer fine art but applied art, and seems to be no longer about the picture but the name/brand.
No biggie, its happening all the time and artists have to earn a living I know but it still seems sad.

I think the artists that branch out from the usual art scene are the ones that will reach new people, and if their artwork interests them then they will gain from this new audience. Maybe they will even sell their original art to this new crowd and could be at a higher price. So few artists can really make a living just from selling their art, and many of these mural festivals dont pay much if anything at all. New income for the artists is a good thing in my book. Also I dont think in the case of these scarves that the brand is ahead of the artists, even for fashion minded people. These artists will gain interest from a new international audience that can afford a luxury item like original art.